CTA's and Buttons

CTA's/Buttons

Google design system

https://material.io/components/buttons#hierarchy-and-placement

Text label
A button’s text label is the most important element on a button, as it communicates the action that will be performed when the user touches it. Avoid text labels that are too long. They should be concise.

https://www.invisionapp.com/inside-design/comprehensive-guide-designing-ux-buttons/

CTA microcopy is actually a call which tells users what action they will take if they click the button. The powerful CTA microcopy is usually short but consistent so that it could quickly catch users’ attention.

https://www.invisionapp.com/inside-design/comprehensive-guide-designing-ux-buttons/

Microcopy UX button microcopy is often a call-to-action that tells users what action they will complete if they click the button. Strong CTA microcopy has to catch users’ attention quickly and lead them right to the action. For a more effective call-to-action, keep the number of words at minimum. A few appropriately chosen words are much more effective than a long descriptive phrase. In addition, using action verbs and phrases like “Add to Cart” or “Submit” in CTA microcopy can help you give strong and direct instructions to your users on what to do next.

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Generic UX writing principles

https://www.invisionapp.com/inside-design/ux-writing-for-designers/

Maintain consistency across platforms Copy needs to fit screens of all sizes, so for digital product copy, flexibility is key. While you may be able to fit more text onto a larger screen, your brand’s voice and tone must remain consistent.