Storytelling/Language and Product

Some of the best content around the theme:

Design is Language (one of my personal favorites)
https://www.youtube.com/watch?v=G-LVbuoT1_I

Design is Narrative
https://www.youtube.com/watch?v=xPV76mhyr5M&feature=youtu.be

Articles:

https://design.google/library/fabulous-motivating-app-engagement/

https://uxdesign.cc/storytelling-for-design-8dc38c57cf23

https://medium.muz.li/how-to-get-users-hooked-on-your-interfaces-f8fd89b913b3