Acquisitions are commonplace in the tech industry, but still, learning how to navigate an acquisition can be difficult, especially when the buyout affects an entire brand. Some buyouts leave both brands intact as two separate identities, such as Facebook and Instagram, while others retire one brand completely, such as Southwest overtaking Airtran.
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Since the Sprint book came out in 2016, we’ve run over 200 Design Sprints here at AJ&Smart. We learned a lot about what works and what could be done faster and better.
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