When Beer and Illustration come together

MIkkeller

http://mikkeller.dk/

https://firstwefeast.com/drink/2014/01/mikkeller-beer-label-artist-keith-shore

It’s no surprise that the so-called “gypsy” brewing movement has generated some of the exciting label designs in recent memory. This new breed of itinerant craftsmen is endlessly agile, borrowing space from other businesses or bouncing around the world making collaborative brews. As a result, gypsy brewers make a lot of different beers each year. Rather than one iconic logo or bottle design, they need a visual identity that’s as a nimble as their brewing style.

Thousand of bottles all in the same illustration style. How to tell different stories from a same look.

Enjoy!