The UX movement transformed the digital landscape in a matter of years, and the companies that didn’t get on board were never able to recover. Today, the same kind of movement is in motion. Except this time it’s not UX.
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Acquisitions are commonplace in the tech industry, but still, learning how to navigate an acquisition can be difficult, especially when the buyout affects an entire brand. Some buyouts leave both brands intact as two separate identities, such as Facebook and Instagram, while others retire one brand completely, such as Southwest overtaking Airtran.
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When your team starts to grow a lot, like our did some time ago (from a few people into 15 designers, almost over night!) we realized that using the most frequent design process in the industry — called “punk” — wasn’t suitable for us anymore.
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