Social Media Formats

Social Media

Facebook

Videos

  • 1280 x 720 px for Landscape and Portrait.

  • Minimum width is 600 pixels (length depends on aspect ratio)
    for Landscape and Portrait.

  • Landscape aspect ratio is 16:9.

  • Portrait aspect ratio is 9:16 (if video includes link, aspect ratio is 16:9).

  • Mobile renders both video types to aspect ratio 2:3.

  • Max file size is 4GB.

  • Recommended video formats are .MP4 and .MOV.

  • Video length max is 120 minutes.

  • Video max frames 30fps.


Character Limits

  • Maximum count: 2200 characters.

  • Recommended: 90 characters (if link is used).

  • Headline max: 25 characters.

  • Link description max: 30 characters.

Images

  • 1640 x 720 px

  • File type: jpg or png

  • Image ratio: 9:16 to 16:9

  • Recommended resolution:
    Upload the highest resolution image available.

  • Images that consist of more than 20% text may experience reduced delivery. Learn more about text in images.

  • Text: 125 characters

  • With Link

  • Image ratio: 1.91:1 to 1:1

  • Recommended resolution: at least 1080 x 1080 px

  • Headline: 25 characters

  • Link Description: 30 characters

Twitter

Videos
Landscape: 320 x 180 px (256K bitrate), 640 x 360 px (768K bitrate)
and 1280 x 720 px (2048K bitrate).

Portrait: 240 x 240 px (256K bitrate), 480 x 480 px (768K bitrate)
and 640 x 640 px (1024K bitrate).

  • Minimum dimensions for both is 32 x 32 px

  • Maximum dimensions for both is 1280 x 1024 px

  • Aspect ratios are between 1:2.39 to 2.39:1.

  • Max file size is 512MB.

  • Recommended video formats are .MP4 for web and .MOV for mobile.

  • Video length max is 140 seconds.

  • Video max frames 40fps.

  • Character Limits: Maximum count: 140 characters.


Images
Single and multiple images: 1200 x 675 px
Links with an image: 800 x 418 px

Youtube

Videos
Recommended dimensions: min 426 x 240 px (240p), 640 x 360 px (360p), 854 x 480 px (480p), 1280 x 720 px (720p), 1920 x 1080 px (1080p),
2560 x 1440 px (1440p) and max 3840 x 2160 px (2160p).

  • Max dimension is 3840 x 2160 px

  • Aspect ratio is 16:9 (auto adds pillarboxing if 4:3).

  • Max file size is 128GB or 12 hours, whichever is less.

  • Accepted video formats include:
    .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.

  • Video length max is 12 hours.

Linkedin

Videos
480 x 360 px (360p), 640 x 360 px (360p wide), 640 x 480 px (480p),
960 x 720 px (720p), 1280 x 720 px (720p wide), 1440 x 1080 px (1080p),
1920 x 1080 px (1080p wide)

  • Maximum file size is 200 MB

  • The accepted video format is .MP4

  • Video length max is 30 minutes, although LinkedIn’s guidelines state most ads perform best at around 15 seconds

  • Frame rate must be less than 30fps.


Images

  • Sharing images to Company Page or personal profile:
    1104 x 736 px (1200 x 627 px with Buffer)

  • Sharing links with an image to Company Page or personal profile: 
    1200 x 628 px

  • Pinterest: Sharing images: 800 x 1200 px

Instagram

Videos
- ideally: square videos, aspect ratio of 1:1, size 1080 x 1080 px
For landscape videos, the recommended ratio is 16:9 with size 1080 x 607 px (although the ratio can be anything between 1.91:1 and 16:9)
- the best format is MP4 including these technical specifications:

  • H.264 Codec

  • AAC Audio

  • 3 500 kbps bitrate for video

  • Frame rate of 30 frames per second

  • Maximum file size of 15 MB

  • Video must be a maximum of 60 seconds


Images
- ideally: square photos, aspect ratio of 1:1, size 1080 x 1080 px 

Stories
- photos and videos with ideal aspect ratio 9:16, size 1080 x 1920 px (although the ratio can be anything between 1.91:1 and 9:16)

IGTV
- 15’’-10’ videos, mp4 format, under 650 Mb
- vertical 9:16 or horizontal 16:9
- min. resolution: 720 px
- the video’s cover picture needs to be at least 492 x 762 pixels (1:1.55 ratio), less than 4 MB. The preview in IGTV will cut it a bit on the left and right sides.
- the links in the description are clickable!

Social Media, ExternalDiana Barreto