The UX movement transformed the digital landscape in a matter of years, and the companies that didn’t get on board were never able to recover. Today, the same kind of movement is in motion. Except this time it’s not UX.
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Acquisitions are commonplace in the tech industry, but still, learning how to navigate an acquisition can be difficult, especially when the buyout affects an entire brand. Some buyouts leave both brands intact as two separate identities, such as Facebook and Instagram, while others retire one brand completely, such as Southwest overtaking Airtran.
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When your team starts to grow a lot, like our did some time ago (from a few people into 15 designers, almost over night!) we realized that using the most frequent design process in the industry — called “punk” — wasn’t suitable for us anymore.
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What does it mean to be an exceptional design leader? Transitioning to design leadership can be challenging for individual contributors. The skills that got you there often don’t translate into your new role. Insights from design leaders who have been in those shoes can help you gain confidence and tactical skills.
In this book, you’ll learn how to grow as a leader and build a first-class design team.
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It’s been 18 months since we “took over” the design team at STRV and we’d like to say a few words about how we successfully built, managed, and grew it within an international company boasting over 150 employees.
Btw — this article’s about a 17 min read, so grab your favorite beverage and make yourself comfortable.
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